Ken Block x Hoonigan
2016 held an interesting year for Hoonigan; We were growing fast and gaining a lot of recognition in the motorsports industry. One of the highlights every year was releasing Ken Blocks new livery. The livery was an art piece that represented the brand and the team for the season and rolled over into all advertising for the year. Inspired by early generation 8-bit video games, zebra print, pop art and digital camo; the livery was a mashup that proved to stand out in a crowd.