It was an honor to be able to influence a sport I love so much through my art and design. Coming from a strong racing heritage and successful racing career it seemed to be a perfect fit for me to help with the start of the new Pro American Motorcycle Championship. I was given a lot of freedom in this project creatively and had the opportunity to really push my capabilities as a designer. This project was completed over the course of nearly a year and involved everything from logo development, brand identity, sales & media decks, at track collateral, business collateral, print advertising, web advertising, websites, and supporting logos.
Client Motoamerica
Date 2015
Role Design lead, Branding, Illustration

The main goal of Motoamerica is to create a genuine relationship between rider and fan by giving the fans insight into the riders lifestyles. Motoamerica is more than just a motorcycle championship. It’s the riders’ stories, we are just here to tell them.

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