Every 60 Seconds
Microsoft (in partnership with PepsiCo) wanted to build buzz around the launch of the new Xbox One X console by giving fans the chance to bid and win Xbox One X - every 60 seconds - before public sale. The core challenge was in designing a fair gameplay that deterred bots, cheaters, and sweeps junkies.
Client Microsoft / Pepsi
Date 2017
Role Design, Animation
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